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Thinking About Working At Startup?


There are four factors people consider while taking up a job:

  1. Learning
  2. Salary
  3. Job Security
  4. Work Culture

Let’s talk something on each of these factors and how they work when it comes to startups.

1  Learning

It’s an irony that this is the most crucial thing a startup offers and this is what many of the talented guys ignore. One of the biggest advantages of startup is that there are no structured departments and this means you get an opportunity to perform cross-functional roles. An instance of the same would be a front-end developer getting to work on the back-end frameworks, a back-end developer learning and assuming the role of a full stack developer, a digital marketing expert getting to learn how products are coded by talented engineers, etc. Since, startups are smaller setups, you get to closely work with other smart brains and I think this is difficult to find in a typical 9 to 5 organizational setup. Your zeal to learn more and diversification of knowledge happens when you have several other talented people around you. Secondly, at startups you have the flexibility to do what you love.

Startups also best prepare you for entrepreneurship. So, if you are a developer or an operations guy and dream of becoming an entrepreneur, go, join a startup rather than working on your cushy job at an established organization. Think of Paypal Mafia, Mafia, early Facebook employees, and you will realize this argument does makes a sense.

2  Salary

It can be an important factor that stops many from joining a startup.  I agree that most of the startups out there don’t pay you a salary equivalent to the market benchmarks. However, what they offer you is sweat equity and I once had a well-known startup advisor tell me, “Only a fool does not understand the value of equity of a talented startup”. And that’s not it. Startups offer your growth opportunities. Take any of the top 10 tech startups and check out the list of their CTOs, COOs or CMOs. All of them will be young and with a reasonably lesser experience than people with similar job roles at established organizations. So, how did these young guys in their 20s and early 30s do this? Undoubtedly, they were talented but you also cannot ignore the fact that these energetic guys had faith in the startups they joined, the product and were ready to work day and night to make their startup a success. Salary was not that important to them, what was more important is that their product actually creates an impact in the lives of millions of people. It motivates you to give your best to your work.

3  Job Security

When someone says “Job security”, what he/she means to convey is:

  • The company should be able to pay him/her the salary
  • He/she will be able to keep the job
  • The company won’t wind up all of a sudden

Let me be very upfront on this. Yes, startups don’t have what they say as “Job Security”. But they offer something that is more important than job security – a learning that shall help its employees in their careers to be top management roles in other companies or start their own venture. In recession, it has been seen that even jobs with bigger organizations and conglomerates cannot assure you of job security (sub-prime crisis of 2008 and much talked about “hire fast, fire fast” culture in bigger IT companies is a testimony to this). I don’t mean to get on to the part of who provides more job security – bigger organizations or startups? But I want to put across a point that even established organizations today cannot provide you cent percent job security. So, why not join a startup where you have more opportunities to learn.

4  Work Culture

In my work life and many more interactions with people working with bigger companies, I never met anyone who loves irrelevant sophistication and close door culture at their organizations. They just stick with it because they think that’s how things are. I personally believe that formal culture takes away freedom of expression and the whole idea of being yourself (even at a workplace), and that gradually reflects on your actions and the products that team creates. However, that’s not the case with startups. Startups are known for their fun and lively culture. At startups, the focus is on productivity and not getting in to the loop of redundant practices. This is the reason why startups with limited resources and a lot of constraints are able to build world-class products. In comparison to typical stereo-type organizations, startups definitely have a more conducive culture to promote innovation and learning.

So, Should You Join A Startup?

As mentioned earlier, startups do offer a relatively lower salary but that’s enough to cover your expenses plus make a reasonable savings every month. And not to forget, you have the stock options too. It might not be a secured job as your near ones might say, but they might not understand that with greater risks, come higher returns – more knowledge, extensive expertise and definitely, higher monetary gains in future. Now, let’s look at the flip side. Assume for a minute that the startup where you have been working for 18 months has failed. In this case too, what you have lost is a small amount of increased salary that you might have earned had you opted to work for a bigger organization. But what this failed startup would have definitely offered you is a life-time learning that you won’t experience in an established corporate job. And that learning is a stepping stone for your future success. It will help you a lot in knowing what works and what doesn’t.  Startups well-equipped you to handle teams, lead and turn around projects and start your venture. And if you are an early employee of the startup and have put in your heart and soul in to it, the chances of this startup being successful increase exponentially and remember, you already have its equity! I would say, working in a startup is definitely a gamble, but it’s a calculated risk and if it works, you hit a fortune.  Startups are the best bet for those who are fresher, have a couple of years of experience or just want to do/build something meaningful.

Preventing Internet Addiction for Children


In this age of internet, our children meet a new world on the Internet. There are, however, a lot of worried parents about their children living the whole day online. Only play games and do nothing at all. Especially, many interactive games are very easy to access via smart phones, tablets, computers and game consoles. If we worry about our kids, what should we do to prevent it?

When you just say “No!” it is not very effective. You should talk with your kids and set rules to keep. It is very important to make them keep the promises and rules and encourage your kids to control the online time themselves. This goes same for all online devices including smartphones.

Here are some easy methods to follow to prevent online addiction:

  • Connect online only when its usage is really needed.
  • It is important to set an online free day once a week.
  • Don’t let them use internet or smartphones in mealtime or other activity.
  • Refrain from using smartphones while in school. (Many schools do prohibit cell phone use during school hours)
  • It is important to allow them to control themselves.
  • Set a family activity time and stick to it. Play and talk with your kids!

Email Marketing In E-commerce


Emails are a great way to generate additional revenue for online stores. Hardly any other method is as efficient in active communication with prospects and existing customers. If you are operating an online store, email marketing can generate much higher sales.

What do you want as a business owner of email marketing? From all answers then these two core requirements remain: many sales and little effort! Just this promise can really keep Newsletter – believe me! You just need the right tools, some strategy – and of course great products.

The Right Tool

It has a decisive influence on your success. Newsletter modules in online stores are like finding something in home improvement needs. For strong sale email marketing, choose a full email marketing system which can form a symbiotic relationship with the online store system. The right email marketing professional or software can connect to almost all online store systems. Only then can the owner use the full power of email marketing to distribute its products! This step does not cost much time and money – but brings lasting success!

Little Effort

What do good email marketing solutions to fulfill the promise of “Little effort!”? With right tool you’ll never have to enter product data manually. Because the e-mail marketing system can read the data directly from the online store and have perfect way to show – with all specialties.

For example, along with all the other automatic balance of customer data and the lawful administration of newsletter subscribers, your effort is minimal. You only need to think about which products you choose.

More Revenue!

After email delivery recipients open the newsletter, click on your “buy now” buttons and items immediately fill the baskets. It should be the least functionality. Another important function is the Newsletter template: For example, it should ensure the presentation of all email programs and webmail. It should also ensure perfect display on smartphones and tablets.

The exciting sales issues you have to consider: what is the blockbuster subject that brings great interest among all receivers? Anyone who wants to can just try through experimentation. Marketers call this process “A / B Split Test”. It’s fun – and brings some surprising successes.

Or: Surprise your customers with birthday greetings and congratulations as loyal customers! Such emails seasoned with vouchers can bring in many new accounts. And can be fully automated. Set up once, and go!

Are you ready for more? Then you can venture out to connect with an advanced topic: The Rescue of aborted orders. Customers get bogged down on the way to the basket or not order carts. You can specifically write for them to move at a discount price or try gift certificate for sale. For this to work, your email marketing system only needs to connect your web analytics.

Once you are gotten a taste, you will certainly come up countless more ideas on how your email can promote sales in the online store. And with little effort! When you start?